Comparison

Hire staff or automate product maintenance?

Automate the typing work: everything that repeats and always runs the same way. An additional employee is the better choice if the work consists mainly of customer contact or the tasks change constantly. Often both together is the best solution.

Samuel Welte, Software developer

Last updated:

Staff and automation compared

Staff and automation compared: which route fits which work, with examples — and what both together bring.
CriterionStaffAutomation
Fits forWork that needs judgement, taste or a delicate touchWork that repeats and always runs the same way
ExamplesAdvising customers, resolving complaints, negotiating with suppliersTyping in product data, syncing prices and stock levels, cutting out photos
The better choice ifthe work consists mainly of customer contact, the tasks change constantly or the business needs more handsit is about less typing work
Both togetherThe staff have time for customersThe automation takes over the routine

Which work should a person continue to do?

Everything that needs judgement, taste or a delicate touch:

  • Advising customers and resolving complaints
  • Deciding on range and purchasing
  • Negotiating with suppliers
  • Checking and approving results

Which work can be automated well?

Everything that repeats and always runs the same way:

  • Typing in product data
  • Syncing prices and stock levels
  • Cutting out photos
  • Translating texts
  • Creating invoices and shipping labels
  • Transferring data from one system to another

When is an additional employee the better choice?

When the work consists mainly of customer contact. When the tasks change constantly. And when the business is growing and needs more hands — not just less typing work.

Often the best solution is both: the automation takes over the routine, and the staff have time for customers.

What can automation not do?

AlpenApps from Feldkirch in Vorarlberg automates the routine in the online shop. That does not replace a person: advising, negotiating and deciding remain the job of your staff. The result, too, is still checked and approved by a person.

Our advice in one sentence

Automate the typing work and keep the people for everything where judgement and customer contact matter.

Frequently asked questions

Good to know

Do I stay in control, or does something change without my knowledge?
You stay in control. Every change is proposed to you. Only what you have approved is applied.
Do I have to switch my shop system or inventory management?
No. We work with the system you already have.

Have we caught your interest?

Tell us briefly how things run in your business.
We will show you where you can save time and effort.